Rheged Centre, Penrith

Cinema marketing and programming support

“He provided me with solutions and great ideas and after our meeting, followed up with a structured plan which will help keep me focused.”

The project

The Rheged team needed advice across a range of areas: audience development, programme development, budgets and financial reporting infrastructure and tips for analysing admissions data.

The solution

Our support covered all of these areas and outlined a timed and structured plan for the team covering the following six months.

The result

A plan that looked at front line performance areas, but also at the wider strategic vision for film at the popular venue.

We have been running our cinema for 18 years, within this time we have grown from screening educational films to, over the past two years, a full programme of new release mainstream and indie films.

My main reason for meeting Jonny was to get advice on programming for our audience. I decided Jonny was the right person for me as I knew about the amazing work he produced at Tyneside Cinema.

Jonny is super friendly and I really got the feeling he understood my challenges.  He provided me with solutions and great ideas and after our meeting, followed up with a structured plan which will help keep me focused.”

Helen Campion
Cinema Manager
Rheged Centre

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