Rich Mix, London
Audience development & programming advice session
“I came away with a much better understanding of how, as a Marketer, I could implement change and propose a strategy.”
Rich Mix required advice on placing themselves in a complex marketplace, audience development and marketing & PR.
We met with the Rich Mix team and discussed the breadth of the Rich Mix offer, the distinctiveness, strengths, and weaknesses of the film programme and its relevance to the local community. We identified a series of priorities and tactics for the future.
A clear set of goals and time-bound objectives designed to help the venue reach its desired audiences and grow its earned income and ticket sales.
Meeting with Jonny was a brilliant opportunity.
He was incredibly helpful and provided a great outsider’s perspective on how our cinema could develop and evolve as an audience/data led organisation.
I came away with a much better understanding of how, as a Marketer, I could implement change and propose a strategy. He gave me great advice and a structured plan on how to achieve our aims.”
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