Second Spring

Feature film positioning strategy

“With Jonny it’s not simply about number crunching: he cares about film and filmmakers”

The project

Filmmakers Andy Kelleher and Martin Herron were preparing the release of their film Second Spring, a film about Kathy, a woman who finds that she is suffering from fronto-temporal degeneration. The filmmakers were seeking strategic direction to underpin their release.

The solution

A series of meetings/workshops to define the path for the film and the partnerships which may help support it. This work outlined the release plan and the organisations and funders to help support a cinema release. Most importantly we were able to define the overarching theme of a future release, who the audience may be, and the messaging that would encourage audiences to seek the film out.

The result

Second Spring secured distribution support and was released in the UK/Ireland in autumn 2021 to rapturous critical acclaim.

Our conversations with Jonny were hugely informative and insightful, and they provided us a detailed overview of the industry from a distribution point of view; as a result of which we came away with a much greater understanding of how best to take Second Spring forward.  With Jonny it’s not simply about number crunching: he cares about film, and filmmakers.

Jonny is passionate about championing independent cinema, especially micro-budget films, and he also brings a wealth of cinematic knowledge to every aspect of his practice.  Jonny has a can-do attitude, an ability to think out of the box, and he’s prepared to fight for the underdog, which was just what we, as first-time producers needed.

Independent distribution can seem like a daunting business, but with Jonny involved it never felt impossible.”

Martin Herron,
Writer and Co-Producer
Second Spring

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